Get In Gear

My first campaign was all about getting ready for the season and was called Get in Gear. It was my first opportunity to show what I was able to do.

After the long, wet, and chilly winter months, it is finally time to kick off the new riding season. Make sure to start the season in style by making sure your gear, Cardo, and motorcycle are ready for new adventures.


This campaign was all about interacting with our end-users and giving them information on how they can prepare for the new riding season. I worked hard on creating a cheat sheet filled with information on how you can upgrade your current kit and make it in tip-top condition. It is one of those things that might seem logical to many. However, it is still important to highlight to our end-users to make sure they don’t run in any problems. Especially when their riding season kicks off.

Get In Gear Cheat Sheet

Other elements we used in this campaign were newsletters and social media content to highlight the cheat sheet. We also offered a blogpost written by me and some influencer videos. It was a great little campaign that got a nice interaction with our end-users and influencers.

See my full portfolio here.

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